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Next Years Sponsor


Squirrelhumper

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If a company sponsors Killie's shirts, their target market would have to be much larger than just the Killie support, QTS being an obvious example.

It's reliant on TV and other media coverage to spread knowledge of its brand. 

Apart from sampling a type of cheddar cheese, to which I never returned, I don't think I've supported any of Killie's sponsors. The same would apply to any gambling sponsor. I'm more concerned with the aesthetic look of the logo on the shirt than influenced to try their product.

Recent discussion on here suggests the annual revenue from shirt sponsorship is in the region of £100k, I think. English Premier League clubs receive upwards of £8m pa from gambling companies. You have to wonder why they would pay spare change to sponsor Killie.

As said above, gambling sponsorship in football is widespread and any vulnerable person who watches football would be exposed to it. Others will think that Killie taking a moral stand is imperative and I understand this. Until such time as the regulations are changed, Killie acting in relative isolation would be a token gesture and could cost the club money.

 

 

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2 minutes ago, historyman said:

Advertising by alcohol companies or gambling companies on football strips doesn’t make people alcoholics or gambling addicts. 
Addictions whether it is alcohol, gambling,  shopping, sex or anything else will happen for some people regardless of advertising. 

Equally, if you know things are addictive and people have problems with addiction in society, in other countries they dont allow either to be advertised. Simply because they are addictive products that some people (not all but a high proportion of heavy users) devlop problems with. 

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6 minutes ago, RAG said:

Equally, if you know things are addictive and people have problems with addiction in society, in other countries they dont allow either to be advertised. Simply because they are addictive products that some people (not all but a high proportion of heavy users) devlop problems with. 

Advertising doesn’t make a difference to addiction levels. People will come across alcohol, opportunities to gamble regardless of whether or not they are advertised and some will become addicted. There are plenty of people addicted to drugs and they are not advertised. 

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I'd like to see the SPFL try and show a bit of future planning and centralise sponsorship and kit deals - MLS have something along these lines for kits anyway.

Deal made with the league to supply kits for all teams.

Cant expect kit sales revenue to be shared equally given the difference in sales Celtic make versus Livingston, but I think given the OF feature every week there could be a central kit sponsorship deal with money shared equally between teams, or even a Celtic deal, Sevco deal, rest of SPFL kits deal, which would allow 3 kit sponsors for the league and at least 2 of these featuring in any live game weekly.

 

Naive maybe, and we'd possibly get sh!te sponsors - but it would attract 'bigger' money

 

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I think the best example for betting/alochol is smoking. 

in 1954 60% of men and 40% of women smoked. In 2010 it was down to around 20% for both. This drop is largely contributed to the restrictions placed on these companies. It was normalised, people were influenced both directly and indirectly to smoke. If you DIDNT smoke you were the strange one in the group. Think of the damage smoking has done to people in your family circle or friends. 

Now gambling and alcohol pose as big a risk as smoking, if not bigger. Folk got sick from smoking but could still work/keep a home until relatively late stages of illness. Alcohol and betting  can strip an individual of their job, respect, and dignity in months and even their home.

Granted these can be enjoyed in moderation, but the limited regulations in place allow companies to groom future customers from a young age by being associated with their heros. It also pushes its product into the faces of people with potential troubles with it, whilst they try to enjoy a british tradition of socialising with sports. 

Imagine if you had an issue and it was so consuming that you had to remove yourself from watching sport. 

those that say "ive never bought cheese and they sponsored us" miss 2 key points. 1 - cheese isn't addictive 2 -  if advertising didnt work they wouldn't pay so much for it. 

Im incredibly proud our club has the stance it has, and hope that the current attention leads to further restrictions and control. 

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11 minutes ago, Onlyonecolinmckee said:

I think the best example for betting/alochol is smoking. 

in 1954 60% of men and 40% of women smoked. In 2010 it was down to around 20% for both. This drop is largely contributed to the restrictions placed on these companies. It was normalised, people were influenced both directly and indirectly to smoke. If you DIDNT smoke you were the strange one in the group. Think of the damage smoking has done to people in your family circle or friends. 

Now gambling and alcohol pose as big a risk as smoking, if not bigger. Folk got sick from smoking but could still work/keep a home until relatively late stages of illness. Alcohol and betting  can strip an individual of their job, respect, and dignity in months and even their home.

Granted these can be enjoyed in moderation, but the limited regulations in place allow companies to groom future customers from a young age by being associated with their heros. It also pushes its product into the faces of people with potential troubles with it, whilst they try to enjoy a british tradition of socialising with sports. 

Imagine if you had an issue and it was so consuming that you had to remove yourself from watching sport. 

those that say "ive never bought cheese and they sponsored us" miss 2 key points. 1 - cheese isn't addictive 2 -  if advertising didnt work they wouldn't pay so much for it. 

Im incredibly proud our club has the stance it has, and hope that the current attention leads to further restrictions and control. 

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Not all down to advertising - more likely seeing the actual effects of smoking in later life, family members and friends dying of lung cancer etc. 

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21 minutes ago, Onlyonecolinmckee said:

I think the best example for betting/alochol is smoking. 

in 1954 60% of men and 40% of women smoked. In 2010 it was down to around 20% for both. This drop is largely contributed to the restrictions placed on these companies. It was normalised, people were influenced both directly and indirectly to smoke. If you DIDNT smoke you were the strange one in the group. Think of the damage smoking has done to people in your family circle or friends. 

Now gambling and alcohol pose as big a risk as smoking, if not bigger. Folk got sick from smoking but could still work/keep a home until relatively late stages of illness. Alcohol and betting  can strip an individual of their job, respect, and dignity in months and even their home.

Granted these can be enjoyed in moderation, but the limited regulations in place allow companies to groom future customers from a young age by being associated with their heros. It also pushes its product into the faces of people with potential troubles with it, whilst they try to enjoy a british tradition of socialising with sports. 

Imagine if you had an issue and it was so consuming that you had to remove yourself from watching sport. 

those that say "ive never bought cheese and they sponsored us" miss 2 key points. 1 - cheese isn't addictive 2 -  if advertising didnt work they wouldn't pay so much for it. 

Im incredibly proud our club has the stance it has, and hope that the current attention leads to further restrictions and control. 

Screen Shot 2020-01-21 at 11.55.27.png

An educated response. Something that's all too rare on this forum. Well done.

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On 1/3/2020 at 12:10 PM, piffer said:

Phyllis said at the first trust event they were beginning the hunt and welcomed suggestions. It seems to have gone quiet. They ruled out quite a lot of money as they wanted to uphold family club values 

 

14 minutes ago, Prahakillie said:

Do we have such a stance? 

Page one of this topic. If you take 'family club values' to be nae burds, booze, or bookies

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2 minutes ago, CB said:

 

Page one of this topic. If you take 'family club values' to be nae burds, booze, or bookies

Yet The Trust sponsors "cheerleaders", which is basically a bunch of young girls made up to look older than they actually are. I must admit I don't understand what the cheerleaders bring to the match entertainment other than their relatives seeing them perform, which is fine, but does anyone actually watch their routines ? 

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47 minutes ago, historyman said:

Advertising doesn’t make a difference to addiction levels. 

Rubbish. Tobacco being the prime example of something banned in advertising 30 odd years ago and consumption has declined since.  Only example of something i can think of where advertising was banned outright. I enjoy both a flutter and a drink btw!!

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3 minutes ago, Wrangodog said:

Yet The Trust sponsors "cheerleaders", which is basically a bunch of young girls made up to look older than they actually are. I must admit I don't understand what the cheerleaders bring to the match entertainment other than their relatives seeing them perform, which is fine, but does anyone actually watch their routines ? 

And dancing  in front of a predominantly older male audience. Doesn't sit easily in the context of the 21st Century #metoo era. Would be interested to know how our female fans feel about it.

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I was just listening to Talksport. To show the hold betting companies now have in football, 16 out of 24 Championship clubs in England now have betting companies as sponsors(according to Talksport). They interviewed the C.E.O. at Luton Town. As a board the club have decided not to allow betting companies to advertise on their shirt. Next year they need a sponsor, but will have the front of the shirt empty if necessary, or with a free charity sponsor if required, if they can only get a betting company sponsor.This will lose them a considerable amount of money.

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4 minutes ago, RAG said:

Rubbish. Tobacco being the prime example of something banned in advertising 30 odd years ago and consumption has declined since.  Only example of something i can think of where advertising was banned outright. I enjoy both a flutter and a drink btw!!

You seem to be substituting Addiction with Consumption. I also consume alcohol and gamble but I’m not addicted to either. 
Some people will become addicted to a product regardless of whether or not it is advertised. 

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9 minutes ago, Wrangodog said:

Yet The Trust sponsors "cheerleaders", which is basically a bunch of young girls made up to look older than they actually are. I must admit I don't understand what the cheerleaders bring to the match entertainment other than their relatives seeing them perform, which is fine, but does anyone actually watch their routines ? 

The thing is though, if the girls enjoy being cheerleaders then who are we to deny them?

It was the same with the girls in the pits at Formula 1. They had a glamourous job, made a living,were high profile then the PC brigade took that away from them.

Did anyone think to ask them how they felt?

 

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Just now, historyman said:

You seem to be substituting Addiction with Consumption. I also consume alcohol and gamble but I’m not addicted to either. 
Some people will become addicted to a product regardless of whether or not it is advertised. 

99% of smokers are addicts to nicotine, you couldn’t say the same about those who drink or gamble in fairness, but a good proportion are ‘problem’ drinkers or gamblers regardless of their status as addicts or consumers.  Unlike Tobacco, gambling and alcohol cause more problems to other people around the addict, so more often than not, isnt just the individual with the problem who is affected. Innocent parties should be protected from businesses directly exploiting the weak, which without question the gambling industry does relentlessly. 
interestingly in alcohol advertising, you cant make the product appear to make the person more attractive, likely to pull hot women cos they’re drinking sweetheart stout on a night out etc etc. Could see them popping in the same sort of advertising caveat with gambling on football shirts as a half way house to protect the kids!

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3 hours ago, RAG said:

Only example of something i can think of where advertising was banned outright.

The ban on advertising wasn't outright, but very gradual over four decades.

The legislation on TV advertising was effective from 1965 but this only applied to cigarettes. The ban was not extended to cinemas until 1986, and to advertising of cigars and loose tobacco on TV and radio until 1990. 

It was not until 2002 that billboard advertising was banned, and 2005 for Formula 1 and other sporting events.

For the record, I quit in 1986 so it looks like the advertising bans had no effect on me! I realise though that these are more likely to be effective in preventing new smokers than converting existing ones.

 

Edited by skygod
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14 minutes ago, skygod said:

For the record, I quit in 1996 so it looks like the advertising bans had no effect on me! I realise though that these are more likely to be effective in preventing new smokers than converting existing ones.

Agree with this. The main aim (and therefore the main danger, if you do not agree with the message) of advertising is to expand markets. Children and young people are more likely to get influenced in this way.

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