What is expected is that they maximise the opportunity that has been given to them by the appointment of the new manager. McLean might bore with his repetitive posts but the sentiment is correct. There is no value in dragging a trailer round the town or parking it in Tesco car park because that in itself isn't going to make the lapsed fan return. All those other "barriers" that stopped them in the previous years will still be there, whether its cost, MJ hiding up BB's exhaust pipe or "you know where we are". The thing is we should know where they are, they've been a season ticker holder in the past or they turned up for the Aberdeen cup game and bought a ticket in advance but we forgot to ask a couple of very simple questions like what is your name, address, email? You know, something that a proper commercial manager would insist on! Then hey why not send them an email or write to them , hey you might actually have got a phone number off them and be able to call them, f**k isn't that truly revolutionary...... In fact, when you contact them why not invite them down to the club for a night, fill the park or caprington suite with similar minded fellows and f**king SELL TO THEM what they might feel, see and live next season and have every club official available to take their money or direct debit details off them right there and then before they leave.
Or maybe they do know where we are and they will just simply come back because thats the deal at most clubs.